listened to its customers when it designed its Touring segment motorcycles for
2014, giving them eight new motorcycles with more power, better braking,
improved ergonomics and updated styling. In what the company says is the
largest-scale model launch in its 110-year history, it used a new process of
obtaining and applying all sorts of customer feedback into the bikes' designs,
which Harley-Davidson calls Project Rushmore.
Rushmore "uses not just formal feedback, but the kind of input we get from
listening to customers out on the road, in the real world, and then blends that
with our engineering and styling expertise," says Mark-Hans Richer,
Harley-Davidson Senior Vice President and Chief Marketing Officer.
enhancements spurred by Project Rushmore are split into four customer-defined
categories, including control, infotainment, feel and style. Control is
improved by two versions of the High Output Twin Cam 103 engine, Reflex linked
brakes with ABS and Daymaker LED and dual halogen lighting. The infotainment
system is voice-controlled, has a touchscreen, supports Bluetooth and features
new text-to-speech technology. Feel is enhanced by wind-tunnel-honed aerodynamics,
which Harley-Davidson claims reduces head buffeting by 20 percent, and more
comfortable seating. Style is updated by a reshaped Tour-Pak, sleeker fenders
and new cast-aluminium wheels.